Selling
Guide
Putting
House on Market
A Little Homework
There's No Place Like Home
Demand Sets Price
Sample NET SHEET
Financing Strategy
What is a Point?
Property Profile Folder
What Conveys?
Listing Agreement
Questions and Answers
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Putting
Your House On The Market
The first step toward putting your house up for sale is to meet
with a real estate agent at your home. What we call the "listing
appointment." But beforehand, it's important to understand
"who's who" and how brokers may cooperate to sell your
house.
Listing Broker or Listing Agent
An individual real estate broker whom the seller hires to represent
the seller through a contract called a "listing agreement".
The listing agent is associated with the listing broker. The listing
broker is directly paid the listing commission and then splits
the commission with the listing agent. (Although the broker and
agent may be two different individuals, the term "broker"
is used throughout the Guide for simplicity.)
Selling
Broker or Selling Agent
In a "cooperative" sale, the house is listed by one
broker and a buyer is provided by another broker. The selling
broker receives the selling side of the commission. If the listing
broker also produces the buyer, then the listing broker receives
both listing and selling sides of the commission. A selling broker
may have a signed buyer representation agreement with a buyer
and, therefore, represent the buyer and not the seller. If the
buyer's agent is a Long & Foster agent, Long & Foster
becomes a disclosed dual agent with the consent of both buyer
and seller.
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